Timely insights and executive perspective from 3C Ventures to help navigate what’s next with clarity and confidence.
FEATURED EPISODES
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December 03, 2025
December 02, 2025
February 4, 2026
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Who Pays for the Answer? Publisher Economics in the Age of AI
When the answer lives inside an AI tool, there's no click, visit, or page view. The question isn't how to optimize for a changing environment, but is more fundamental: if the work you created and funded never gets visited, how do you get paid for it?. - April 16, 2026
A Journey Worth Investment: Cannes as a Compounding Experience
3CV's Jane Lacher Reimagines the Brand-Agency Relationship
Some consultants hand you a framework and wish you luck. 3CV exists because that's not good enough. - March 11, 2026
The End of the Click Economy
Machine attention is compounding. Human attention is fragmenting. - March 4, 2026
Executive Content as an Asymmetric and Compounding Opportunity
Executive attention is the most undervalued asset class in modern business. - March 17, 2026
Start With Tech, Not Price: Why Media Reviews Need an Upgrade
Technology isn’t a line item anymore, it’s the currency of competitive advantage - August 21, 2025
How The New Yorker
Mastered Scarcity
This is what happens when you refuse to play the game everyone else is losing. - August 11, 2025
‘King of Cannes’ Michael Kassan on AI disruption and what makes a successful modern media company
Cannes Lions 2026: 9 Industry Leaders Share Insights On Sports, Creators And The AI World
Cannes Lions 2026: Inside the Activations Everyone Was Talking About
Cannes Lions Activated: 14 Brand Experiences Ranked by I.M.P.A.C.T.
Michael Kassan’s 3CV Made $50M in Its First 15 Months in Business
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Agencies woo clients with AI tools, but implementation hurdles remain—plus other marketing trends from CES
3C Venture’s Michael Kassan talks media M&A and how to survive the long days and nights at Cannes Lions
